News release from Intelligent Marketing Partnership on behalf of its client Claims Advantage

News release from Intelligent Marketing Partnership on behalf of its client Claims Advantage

Cowens gain an advantage from Claims Advantage

Insurance brokers Cowens Survival Capability have signed up for BI Calculator – the revolutionary software solution from Claims Advantage that overcomes the perennial problem for brokers of calculating correct sums insured and indemnity periods for the Business Interruption element of commercial insurances.

Cowens, who also specialise in risk management and business continuity, have thoroughly tested the software platform before contracting with Claims Advantage.

Cowens’ Distribution and Marketing Director, Grant Scott commented:

“BI Calculator means we demonstrate to our clients, and potential clients, that we’re giving them accurate advice on both the correct sum insured and the right indemnity period for their business so they are adequately protected where a claim occurs.”

“Without the correct BI sums insured in place, the business is at risk of not surviving post loss and will become a statistic – one of the 67% that will not be in business two years after a loss(according to ABI research).”

“It’s a sad fact that many brokers don’t understand the complexity of BI or the  correct levels of cover and leave their clients at risk.  It has been disappointing to see this aspect being incorrect so many times when  reviewing potential clients’ existing insurance programmes.”

“BI calculator will make our job in getting this element right a lot simpler and faster and give us a competitive edge.”

Tim Mullin, Head of Business Development at Claims Advantage added:

“We’re delighted to have Cowens on board.  Our broker research told us that by far their biggest concern when dealing with a commercial claim was getting the Business Interruption cover correct which meant no end of hassle when it came to a claim. And, there’s the added benefit that it reduces the broker’s potential exposure to Professional Indemnity claims.”

Working closely with the inventors of the BI Calculator, Australian firm LMI, Claims Advantage has introduced the UK version of the BI Calculator to the UK market and has more major firms, like Cowens, currently road-testing the software.  BI Calculator is successfully used by over 90% of brokers in Australia and New Zealand.

Grant Scott



Grant Scott, Distribution and Marketing Director, Cowens Survival Capability.


Notes to editors:

Claims Advantage is a trading style of Composite Legal Expenses Ltd.  BI Calculator was launched in response to broker research which highlighted that calculating Business Interruption sums insured was the most difficult element of commercial insurance.  The software, developed by LMI Group, was originally launched in Australia where it is used by many brokers including all the members of one of the major broking trade association.  For further information visit

Cowens Survival Capability is an insurance broker and business solutions provider specialising in advising clients across the UK on how to ensure they have the correct insurance programme and business continuity procedures in place.  For 40 years Cowens has been providing survival capability to businesses, corporations and organisations and has developed its own unique 126 Step Analysis process which is always used to ensure no possible risk is left un-assessed.

Cowens is one of 72 firms in the UK with Chartered Insurance Broker status and has again secured Investors in People reaccreditation.  For further information visit


For further information please contact:

Tim Mullin, Claims Advantage

T  07957 195595    E

Grant Scott, Cowens Survival Capability

T  07967 141193   E

Nigel Dyer or Judy Kellie, Intelligent Marketing Partnership

T  01825 724380   E


21 March 2012

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